Online-Marketing
Online-Marketing
on-site
graphical
main promo (center)
side promo (right)
banner (top)
text
navigation
footer
email
graphical
main image
topic images
text
main text
top links
footer
portals
creatives
placement (negotiated)
delivery (monitor)
payment (negotiated)
affiliate partners
creatives
placement through affiliate networks
Affili.net
Commision Junction
payment
fixed
by volume
administered through network operator
15% for affiliate network operator
search
generic search
optimization
keyword density
meta tags
"keywords"
"content"
title tag
backlinks
URL
subdomains
URL rewrite
landing pages
directories
sitemap
internal linking
paid search
Google
keyword generation
ad texts
landing pages
budgeting
monitoring
optimizing
Overture
keyword generation
ad texts
landing pages
budgeting
monitoring
optimizing
tracking
metrics
impressions
clicks
registrations
bids
sales
generated income
costs
CTR
CPC / CPM
share of voice
CPA
CPB (Cost per bid)
dimensions
channel
keyword
placement
creative
category
subcategory
keywords
generation
tools
Google
Overture
continuous replenishment
automation
weighing
placement for generic search
creatives
formats
468 x 60 Banner
728 x 90 Leaderboard
Small Square: 200x200
250 x 250 Square
300 x 250 Inline
336 x 280 Large Rectangle
120 x 600 Skyscraper
160 x 600 Wide Skyscraper
content
on-site
category promotion
charity promotion
education
etc...
off-site
acquisition
category promotion
charity promotion
ad-hoc promotion
email
promotions
discounts
campaigns
charities
events
education
etc...
